TRADE MARKETING
The travel trade – from retail agents and online travel sellers, to wholesalers, inbound tour operators or yacht brokers – plays a vital role in selling a luxury escape or a charter cruise.
They provide on-the-ground expertise and advice, helping consumers plan and book their vacations. As experts, they are very influential and have a deep understanding of their local market.
Luxus Consulting Group creates customized marketing plans dedicated to the trade including the geographical and cultural dimensions, the variety of operators and a strong part of creativity!
Luxus Consulting Group advantage is its synergy with its other areas of expertise like sales representation, consumer marketing, digital marketing or PR.
Scope of services
- Creation / adaptation of dedicated sales manual and factsheets.
- Creation / adaptation of specific brochures
- Extranet website
- Tours Operator staff or travel agent training sessions
- Organization of familiarisation tours (in partnership if applicable).
- Joint-marketing operation with the relevant partners (TO of Tourism board of your country).
- PR and dedicated communication actions.
